"We realised our focus needed to change to allow us to help athletes to get where they need to go faster because every split-second matters". Players have to stretch into multiple positions because the game is more spread out", Nicole said. "The new generation of basketball is so fast. As the game evolves, performance basketball shoes have to change to meet different demands and challenges. We learnt how a conversation with WNBA point guard Sabrina Ionescu inspired the team to build and design a game-changing shoe.Įvery season the Nike Basketball design team sets out to develop and provide the right products to help players get the most out of their abilities. Nike Basketball Product Manager Nicole Chow and Nike Basketball Designer Bryant Klug brought us into their space to learn about the new silhouette. The Nike Air Zoom, in red, is equipped with a full React white drop-in sole stacked on top of a parabolic Air Zoom strobel (the fabric beneath your foot) and an Air Zoom unit in the heel. Cut is designed for the Space Makers-players who create separation to impact the game. The Nike Air Zoom GT Cut Sport Red has a lightweight premium Nike silhouette built to minimize ground contact. Creating space is more valuable than ever. The game moves at a much quicker pace, and skill matters more than size. Today's players are faster than ever before.
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